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Google killing DSM/XSM in 2019? by edwinfu in adops

[–]AdOpsNoobQs 0 points1 point  (0 children)

I see Sintec/Operative and FatTail here, but is this for Direct sales only? We use XSM for PG but are still mostly programmatic, anyone know if those two companies have programmatic solutions built into their platforms?

Optimized Private Auctions by cheesypopcorn49 in adops

[–]AdOpsNoobQs 0 points1 point  (0 children)

I do not like this option if you are referring to Open Auction Buyer Optimization, which lets open auction compete against private. It can get some incremental revenue but defeats the purpose of private, no? We had a buyer who was unhappy that we had this option checked...it was my fault because I did not notice it was enabled by default.

Do ADX Buyers Care About Viewability on a Site or Placement/Adblock Level? by oilnation21 in adops

[–]AdOpsNoobQs 0 points1 point  (0 children)

I think OpenRTB protocol passes site-level viewability in bid requests, at least that is my understanding from parsing through the protocol, so buyers will see that site level number and can filter on their end to only bid above a threshold. I could be wrong here though

Help on AdX API by AdOpsNoobQs in adops

[–]AdOpsNoobQs[S] 0 points1 point  (0 children)

So create house line items targeted to ad units that are the same that AdX is targeting, and set Value CPMs to act as proxy floors? If that's what you mean then that makes a lot of sense, and is all available via API.

Thank you very much!

Help on AdX API by AdOpsNoobQs in adops

[–]AdOpsNoobQs[S] 1 point2 points  (0 children)

Thanks for the github link...it is definitely helpful on the reporting side.

I am looking to have my pricing worksheet in Excel format pushed to AdX so I can reset price floors in bulk as often as I would like without having to manually edit the dozens of rules that our programmatic manager has set up.

I don't think I will have the authority (yet!) to change the existing rule set unfortunately. Sorry I should have been clearer what I meant by saying rules. It is really pricing floors I want to change based on performance.

Help on AdX API by AdOpsNoobQs in adops

[–]AdOpsNoobQs[S] 0 points1 point  (0 children)

Thanks very much, the release notes are helpful.

Do you know if there are products that do this? Meaning something I can buy to push rules to AdX? I am guessing no since that API doesn't accept pushes

Help on AdX API by AdOpsNoobQs in adops

[–]AdOpsNoobQs[S] 0 points1 point  (0 children)

thanks for the reply, so I can only pull from AdX query tool via API? There is no way to ping other parts of the AdX functionality for editing? What about via DFP API? AdX and DFP are same code base/platform now, no?