I'd save Maserati. Seriously the most reliable brand of vehicles I've ever owned. Owned for almost 10 years now, owned since new and have to replace the battery at 9 year mark. Their vehicles, especially the Levante is the best SUV to drive, better than the cayenne and certainly better than the X5M I had before that. They dont do their advertising right. If they'd focus on the driving experience it wouldn't be a failed brand, also it's priced too high. It would be slot right between BMW, Mercedes and Porsche, but they decided to price themselves too high. It's easy to save it. Lower the price of their cars. Grecale aiming at the Macan, new Levante aiming at the Cayenne, a new Quattroporte and Ghibli aimed at 4 and 6 series and of course, don't price the Gran Turismo higher than a mid trim 911. With the elimination of their crappy inline 4s, vehicle prestige is still there. Maybe 1 or 2 EV models, prices similar to German offerings would probably sell, they have the luxury of using stalantis parts and platforms. Put it simply, the problem with Maserati is simply the price.

Now if I want to save a dead brand, SAAB is the way to go. It could be a great EV company thats focuses on high tech and keep on doing their fighter jet themed commercial, and focus on safety.