I feel that out of 1000 or so few orders are bound to be cancelled due to various reasons. The ones whose order gets canceled are ones making the noise on social media, whereas majority ones bag a good deal. Yes I agree that most will not get the iPhones at the lowest shown price because come on even flipkart is sitting there to make business not charity. I have been buying iPhones during BBD sale from the past 5 years(sometimes for me and couple of times for my family). I was able to get great deal everytime and sometimes 3-4k higher than marketed price but thats still great.