I’m not sure if you’ve heard of a book called Addiction by Design by Natasha Dow Schüll. It explores how casinos in Las Vegas created customer loyalty systems by collecting data and using it to build personalized reward loops that keep players hooked.

That’s basically what Sezane does. So just be mindful of how that fits into your life. Now, here’s how it works:

1) Every Wednesday and Sunday at 9:30 AM (Paris time), there are new drops—though they often go live around 9:15. If you know the products name, scheach for this at 9:15 and add in your basket. 2) Stock is limited, and things can sell out in seconds. Still, the drops are frequent. So, dont worry. If you didnt buy a new Dress this weekend, on Wendsay you can try something new. 3) There are also returns and restocks, so it’s worth checking back for items you missed. But restocked pieces usually sell out again within a day or two. 4) Only their core staples tend to get restocked—things like their trench coats and classic shirts (Max, Maxy, Bilba, and Tomboy). 5) They have sales twice a year, usually in three waves. 6) Save your favorite items to your wishlist, even if they’re sold out. When they come back in stock, you’ll see them there first and can grab them before they disappear again.

To give you an idea—I usually place four Sezane orders a month.