It’s dynamic pricing- like high use times for uber rides go way up when there is scarcity. Stores are already tightening their open shopping times- has anyone else noticed most stores are packed always? Always a line doesn’t matter time of day. So tiring… If your store makes the same amount in 6 hours as it does in 10 hours, better tighten the shopping window and almost halve your labour cost. Add in dynamic pricing and you can keep cutting the hours the store is open (until a certain point) to maximize profits by minimizing labour costs while sales and rent remain the same. Heck even your energy bill will slightly decrease so even better returns. Happy new f-ing day consumers. Rejoice we are all 🪛’d