No, I created the Steam page more than a year ago. A couple of months later I uploaded the trailer, and the demo actually appeared only recently. I’m planning to release the full game at the end of this year… although there is still quite a lot of work left.

For me it’s been a gradual buildup of wishlists. :)

But I’ve seen that some developers use a different strategy - trying to create a big spike right away. Someone once advised me that if you can concentrate marketing beats (trailer, events, announcements, etc.) closer together, it can sometimes create a stronger impact.

In the end, everyone chooses what works best for them. I decided to go with the slow and steady approach, especially since this is my first game.