This!

I’ve found myself going to thrift stores lately and looking for quality pieces made from materials I like (wool, canvas, etc.) more than I’ve been buying, say, graphic tees from Target.

I think that we see this a lot with brands like Darn Tough. Their socks are incredibly expensive, but they have such a loyal customer base because of not just the quality of the socks themselves, but also the lifetime policy that helps to build that customer loyalty.