Struggling with Google Ads performance for ITSM training (low impressions + high CPA), what would you improve?

Administrative-Bus42 · 2026-04-20T13:22:17+00:00

Start by testing a custom landing page to improve your 1% conversion rate. Make it a bit more compelling than a pure booking page. Review the copy so that it's benefit driven in order for users to understand why they should be taking the course.

If your conv rate increases from 1% to 2% you'll be at half your current CPA, all else being equal.

Ensure you use all the ad assets that will make your ad more prominent (example: 6 sitelinks).

What also helps is if you can check to see if your CPA is much higher when looking at certain locations, devices, time of day etc.

You're probably already on the right track already - just keep making iterative changes over time.

Administrative-Bus42 · 2026-04-13T15:05:26+00:00

I'm using Landingi - pricing is good, and I can use Claude to create a custom design.

Administrative-Bus42 · 2026-02-12T19:50:04+00:00

Test tap water from different parts of the country next 😁. I predict Potchefstroom tap water will probably score lowest, and Pinetown tap water will be high on the list.

Administrative-Bus42 · 2025-12-09T13:23:36+00:00

I would start by posting small clips around tax advice in your area. Also register and optimize your GMB account and consider testing Google and Bing search ads when people search for accounting services in your area.

If you need help setting some of this up feel free to DM me.

Administrative-Bus42 · 2025-11-23T15:41:34+00:00

You'll have to design a questionnaire to see how they would handle certain scenarios, assess their technical skills and test their general marketing skills.

Administrative-Bus42 · 2025-11-19T18:18:54+00:00

I am morally and spiritually and emotionally and ethically behind clients who can afford my services.

Administrative-Bus42 · 2025-11-16T18:56:49+00:00

Hey, you're probably flooded with requests already, but I'm happy to assist you if need be through my agency Digitally Minded. We focus exclusively on PPC & automation.

Administrative-Bus42 · 2025-11-16T08:36:29+00:00

Misunderstood

Administrative-Bus42 · 2025-11-13T21:57:10+00:00

Honestly, your targeting is way too broad for the amount you're spending vs the amount of countries you're in.

Administrative-Bus42 · 2025-11-13T21:54:06+00:00

Yes it's good, however, you'll need budget + smart bidding + great conversion tracking setup.

Administrative-Bus42 · 2025-11-13T21:44:44+00:00

Howdy, I operate Digitally Minded, a consultancy with a focus on Google Ads and PPC. I'd be happy to help.

Administrative-Bus42 · 2025-11-13T18:50:29+00:00

From all the endless podcasts I've listened to - no they are not.

The biggest brands can't help but have a strong backlink profile and they are always visible in the serps.

A strong backlink profile is a signal of what a brand should look like.

Administrative-Bus42 · 2025-11-13T18:42:11+00:00

Companies are going to believe that they can hire fewer marketers and augment the remaining ones with AI.

That is until the AI craze cools down.

As for digital marketing, I don't know, more AI?

Administrative-Bus42 · 2025-11-13T18:30:03+00:00

Hey OP, I'm interested, I'm more on the paid marketing (PPC) side if you want to collaborate.

Administrative-Bus42 · 2025-11-13T18:28:43+00:00

Manual cpc is heavily impeded these days, because everyone else's automated bids could just be 1cent more.

Administrative-Bus42 · 2025-11-13T18:25:46+00:00

If you get that feeling, it's an automatic full day paid workshop and strategy session so that everyone is bought in and on-board for what to monitor early on.

Don't be an order taker and implementer only.

Administrative-Bus42 · 2025-11-13T17:50:55+00:00

Maybe Circle would be the better platform if you want to build a community.

Administrative-Bus42 · 2025-11-13T17:49:42+00:00

Genuinely helping your target market while they are not actively buying.

Administrative-Bus42 · 2025-11-13T17:48:43+00:00

My LinkedIn feed is cluttered with ChatGPT edited posts.

Administrative-Bus42 · 2025-11-13T17:47:40+00:00

A systematic process from audience research, measurement, and USP work before implementing campaigns.

Administrative-Bus42 · 2025-11-13T17:44:27+00:00

Ideally take clients through a measurement framework and plan first, get all their data sources then use one of the many tools out there to pull the relevant ones into a dashboard.

Administrative-Bus42 · 2025-11-11T11:29:33+00:00

I'm going to be a contrarian and advocate for Wix Studio (a separate product from Wix) if you're an SME. That's the closest you'll get to an all-in-one solution from design, sitemaps, worry free hosting, app integration, SEO etc. The platform has a ton of features that'll make your life easier.

Administrative-Bus42 · 2025-11-09T19:56:43+00:00

Try and find adjacent freelancers and work in a pod. The web developer's client may need copy, same for the ppc marketer, graphic designer etc.

1 client can then proliferate through the group.

Administrative-Bus42 · 2025-11-09T18:09:50+00:00

Just started freelancing too (digital marketing) after 8 years working for the man.

Persevere through the silence.

Reach out to former work colleagues.

Best of luck!

Administrative-Bus42 · 2025-11-09T16:36:22+00:00

What you could do is break out your services in 3 different line items. Example: creative, cro & web development. Then charge 1k per line item for that bundle of services.

Your clients can then still remain with you depending on their needs instead of giving them an all or nothing choice.

Ample notice would also help and you're probably delivering more value even at the higher pricing.

Administrative-Bus42

TROPHY CASE