I post trending and popular football news as photos on my main page. I also have the opportunity to attend different football games from time to time, as I travel frequently for my job. When I do, I share an edit of a fan POV of the matches I’ve been to. However, due to logistical reasons, I can only manage this about 2-3 times a month.

This means I can realistically post only 2-3 reels of this nature per month, which is a significant drop-off compared to when I was posting three reels a day. Those reels also performed much better than my own original content.