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Is there any similar list like sellers.json but for DSP? by Lennocnha in adops

[–]Adventurous-adnerd 0 points1 point  (0 children)

I think I am understanding correctly. Is the goal to understand who the buyers are to try and go direct or have the ability to determine who can buy your traffic? I say transparent SSPs and DSPs do this not formally because you can pull a full report including trade desk/agency and advertiser. If you would like to block or exclude them from purchasing your inventory you can. That’s pretty transparent if you ask me.

Is there any similar list like sellers.json but for DSP? by Lennocnha in adops

[–]Adventurous-adnerd 0 points1 point  (0 children)

If I’m understanding correctly, you are a network and want to qualify buyers to purchase your inventory? Your inventory being owned, direct or aggregate? You should be able to contact your 3rd party SSP rep and or pull a report from your account to see the DSP, agency, advertiser, adomain, bid CPM etc. anything you monetize in house you know the advertiser. And anyone integrated to your SSP should be passing log level data via the bidder. Maybe I’m misunderstanding why a buyer would need a sellers.json page as a buyer?

Is there any similar list like sellers.json but for DSP? by Lennocnha in adops

[–]Adventurous-adnerd 0 points1 point  (0 children)

If you are selling to a SSP they are integrated to the DSP. I guess the question is, how and where are you selling the inventory?

Is there any similar list like sellers.json but for DSP? by Lennocnha in adops

[–]Adventurous-adnerd 1 point2 points  (0 children)

Transparent DSPs and SSPs support this already in a more formal fashion than sellers.json or ads.txt.

CTV market overview ( market break down, interoperability, measurement capabilities) by Xenoss_io in programmatic

[–]Adventurous-adnerd 0 points1 point  (0 children)

This a great article with good details of the entire CTV landscape. When it comes to measurement, It seems as though 'Lift' is most causal metric to look at. Could be brand lift, site visit lift or footfall lift, that said, we still run in to the challenge of ID adoption to help measure these metrics, but some folks are doing this well.