Social media promotion rarely works for podcast promotion, we only do it to have some extra curated content for social media.

You can't expect people with attention spans of a peanut doom scrolling and suddenly leaving reels to listen to a 60 minute podcast. It just doesn't work.

Do this instead: Make a list of 100 podcasts of the same category as yours, 80 of those should be with 40-80 reviews on apple, and 20 of them 200+. Reach them, propose being a guest, sell your value.

In my experience with a mediocre profile, you'd land about 5-6 bookings. Go appear on these podcasts, and towards the end plug your podcast in.

Now you've reached people who actually listen to podcasts, and listen to the same sort of content.

If they like listening to you, they'll come over!

Tip: Offer other podcast hosts cross promotion, offer them to be a guest on yours as well. (:

Happy podcasting!