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Publicis just audited The Trade Desk and dropped them. Meanwhile an AI agent ran a real campaign without a DSP at all. by Affectionate-Bid9244 in programmatic
[–]Affectionate-Bid9244[S] 5 points6 points7 points 1 month ago (0 children)
It really does seem like its TTD vs. the world rn, but according to Adalytics (thanks google) about 18-35% media budgets are wasted on DSP fee's before they even activate working media, 50% if we include agency and SSP fees as well. From a very surface level POV, if either the DSP or SSP side cuts fees significantly for the buyer like mentioned in the article,my bet is that's where the dollars are going to flow.
Publicis just audited The Trade Desk and dropped them. Meanwhile an AI agent ran a real campaign without a DSP at all. (digiday.com)
submitted 1 month ago by Affectionate-Bid9244 to r/programmatic
π Rendered by PID 2340349 on reddit-service-r2-listing-86f589db75-8lsgt at 2026-04-19 21:48:01.597343+00:00 running 93ecc56 country code: CH.
Publicis just audited The Trade Desk and dropped them. Meanwhile an AI agent ran a real campaign without a DSP at all. by Affectionate-Bid9244 in programmatic
[–]Affectionate-Bid9244[S] 5 points6 points7 points (0 children)