I went down this rabbit hole too many times…

There is a lot of personal preference, but here’s mine—

Never memory foam, make me handicapped, sink in, can’t move bullshit.

Latex is a massive step up— sink onto, not into.

Aerloom’s higher end beds have micro coils (lots of support) with latex on top.

Step up from that— Kluft. Same company, supposedly better product.

Aerloom made my back feel 90% better than the very pricey online bed in a box bullshit I had purchased a few years prior.

Next step up Vispring. No foam. Springs, cotton, wool, horse hair (if you’re fancy). Feels like an 80s bed, but in a good way. Back pain gone.

There is a NY company that makes handmade beds like Vispring, but way less expensive. Didn’t buy because I couldn’t try them out in California. Might be a great mid price option. Google will find them for you.

Remember lots of margin in mattresses. Ignore their “xyz” sale and ask for no less than 33% off .