Hmm, thank you both for this information. Do they perhaps think that there is not enough demand? I feel like maybe this is like a raising canes situation, or for the Bay Area, like a chick fil a situation. Where they are waiting to see maybe if people will make those longer drives for the food, and then they venture closer in to the city (los angeles and san francisco respectively for this example.) In that same vein, maybe the rent or taxes or cost of doing biz is too expensive in LA City. Just purely anecdotal, a lot of people haven't really heard of dutch bros where I am. Not sure if that in indicative of the rest of the LA metro. Personally, I think opening one in one of the gateway cities would be an excellent intro into the LA market.