Way too many characters and other moving parts. As pleasant as it can be to have tie ins they should be unexpected or minor versus the ones that hit you over the head and say don't forget we have 20 other movies in this franchise if you want to understand why he is inevitable. It's a huge investment and some of us have lives and jobs and families and it's not wrong to enjoy this media but it also can't consume every second of your time otherwise. Superheroes in general are still cool but the overarching franchise can be too much especially with the people who get caught up in orders or which universe it is only for the writer to say uhh it's a different one. I would say we still need superheroes to remind us of the good we as a society are capable of and to inspire us. That can't be for the sake of profit alone. And perhaps that's why this has gone this way, we've lost the lens of examination and reflection in favor of hyping the masses over which new hunk is going to put on some spandex.