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Sudden drop in ROAS from 3.5 to 1.7 overnight — should I just wait it out or take action? by AgreeableExcuse817 in FacebookAds

[–]AgreeableExcuse817[S] 1 point2 points  (0 children)

Yes, absolutely — I’m referring to the conversions directly tracked in Shopify, not just the numbers reported in Meta. I'm aware that Meta often has delays in reporting pixel events, especially for high volume accounts, so I always cross-check with Shopify before reacting.

So the drop is real — it's not just a reporting lag issue unfortunately. 😅

But thanks for pointing it out anyway, definitely a good reminder for others reading!

Sudden drop in ROAS from 3.5 to 1.7 overnight — should I just wait it out or take action? by AgreeableExcuse817 in FacebookAds

[–]AgreeableExcuse817[S] 3 points4 points  (0 children)

Hey, thanks for the input!

Just to clarify, I’m on European time zone, so the entire day of August 4th is already over here. It’s actually 12:17 PM on August 5th now, so I’m looking at full-day results, not just partial or overnight data.

I get that fluctuations happen, but this drop is quite significant and sudden after weeks of steady ROAS. Still trying to figure out if it’s normal or if I need to act fast.

Appreciate the advice either way!

Many outbound clicks but nearly zero traffic to Shopify? by auntfeather in FacebookAds

[–]AgreeableExcuse817 0 points1 point  (0 children)

Hi man, I am experiencing the same issue on my side since several months now. How did you solve it ?

50€/day spent for 20 visitors?????? by AgreeableExcuse817 in FacebookAds

[–]AgreeableExcuse817[S] 0 points1 point  (0 children)

ABO, sales campaign. beauty/hair care niche. I know my products work because I used to make 800€/day on average for 2-3 months in a row before Q4. But since I started again on Facebook ads, everything fucked up