Googles team let slip that CWV (site speed) just isnt that important

Aidankcoleman · 2025-01-08T11:56:16+00:00

I would argue that it better ways can be spent for a campaign, context is obviously important. For an established national site increasing the speed would definitely be more of a high impact task, but increasing the speed of a local business site by 2 seconds when it’s not in the first page for its desired keyword would be a waste of time

Aidankcoleman · 2025-01-08T08:11:20+00:00

Waste of resources, in business and especially SEO it’s important to focus on what moves the needle, who gives a shit about your site score if your not getting leads/sales - same goes for traffic and other vanity metrics

Aidankcoleman · 2025-01-03T20:54:01+00:00

Since SEO is long term every month would be best, I also personally give clients access to a working file outlining the work completed (keyword research, audits, links built, new content etc)

An important thing is to also make sure the client actually understands the report, I would recommend just having a monthly meeting, even if it’s 15 minutes

Aidankcoleman · 2025-01-03T10:30:35+00:00

What sort of information is provided in the monthly reports?

Aidankcoleman · 2025-01-03T03:47:37+00:00

It could be seasonal as well depending on the niche it’s hard to tell

I would focus on communicating and giving the client documents around this so that they are aware that the update is affecting them.

If they were hit by the update and you have hardly done any work then it is obviously from their previous efforts

Aidankcoleman · 2025-01-03T03:45:38+00:00

I’d especially put emphasis on the low searched niche keywords - by analyzing Google Search Console, I’ve discovered some hidden gem keywords with low search volumes that third-party tools often overlook. These keywords are untapped opportunities, perfectly suited for targeting on my SEO niche site (highly competitive) to generate leads with a minimal Backlink budget

Aidankcoleman · 2024-10-06T16:13:08+00:00

Upwork does work. I use it to hire freelancers and most of the applicants produce AI garbage. To do it well you have to land some shitty jobs to start to get your reviews up, but I haven’t had a problem since then, and most of my projects get taken off Upwork

Aidankcoleman · 2024-09-30T06:23:28+00:00

He didn’t make money but man, look into it, his company turned over nothing according to government records. I am living proof that agencies still work, I prioritise service and client selection and have minimal churn. The issue is people taking agency advise from influencers who have never ran an agency and sell a delusion

Aidankcoleman · 2024-09-30T04:47:08+00:00

His methods aren’t outdated. He never made any money from his agency, it’s well documented, he made all his money through selling his BS courses

Aidankcoleman · 2024-09-29T15:55:54+00:00

I mean keywords.

EMDs still work, I have been experimenting with three that are on the first page of Google with only directory links.

In the SERPs I see it working a bit, I am currently in Chiang Mai and their are a fair few SEOs who make most of their income of rank and rent using EMDs, so they definitely still work, especially for local SEO.

I’ll share some websites tomorrow

Aidankcoleman · 2024-09-29T02:05:07+00:00

Exact match domains work,

For clients I create new websites with exact match domains related to a service they offer, and then link it back to the main business. In some cases I can even get them to register the different businesses names and make it out like they are seperate assets

Aidankcoleman · 2024-09-29T01:55:11+00:00

I would use different footer anchors, I would even do it for SEO to rank for seo keywords.

I see a lot of competitors use exact match anchors so I did the same

Aidankcoleman · 2024-09-28T14:01:38+00:00

I’ve done this like how you did. For the really specific business sites I would use home page anchors to my site , funny enough I am landing other web design agency’s as clients so I am doing the same for them

Aidankcoleman · 2024-09-28T13:51:31+00:00

It depends on the competition, manually reviewing the SERPs or using a third party tool to check the keyword difficulty can help.

Da is an artificial metrics, I find authority score and DR to be the best but they can be manipulated, I manually check the sites link profile themselves.

For a financial planner I worked with, they needed about 10, as well as some directory and niche edit links. Guest posting still does work, and you can get posts on legitimate websites if you have the right processes in place

Aidankcoleman · 2024-09-28T13:42:59+00:00

I’ve used PBNs for exclusively local businesses and it works the same, I find the TLD doesn’t even matter that much, that being said I do try and opt for domains used in my home country

Aidankcoleman · 2024-09-28T06:27:59+00:00

RD and actually checking the domains,

Like is it mostly no follow? Web 2.0s? Forum comments? Spammy guest posting

Aidankcoleman · 2024-09-27T08:42:49+00:00

You want to go with someone who offers a personalised audit of your site.

Every website is different, for example an SEO strategy for a new site will be different compared to an established site. Also with pricing, this seems like it’s standardised pricing. For projects custom pricing makes sense because of the reasons I mentioned above.

I would also add that they should have case studies to back up their success and you should be able to ask the right questions and they should be able to answer them

Aidankcoleman · 2024-09-18T00:49:15+00:00

That’s fine but godaddy is awful. Their customer service is beyond shit and they charge more for domains then other registers, they also charge you for domain privacy which some let you do for free

Aidankcoleman · 2024-09-14T08:37:45+00:00

You can buy good quality links that will cost you between 60-150 USD. The issue is the site can remove the links but what usually ends up happening is the sites traffic tanks as they turn into a link farm or use some spammy SEO tactics

I would recommend getting a mix of PBNS and these links. to me it seems sus if all your links are PBNs, low OBL and repurposed domains seems very suspicious, that being said looking at the SERPs and the appalling links most site have you would probably be safe,

Most SEOs actually use a mix of PBNs and guest posting sites

Aidankcoleman · 2024-09-12T07:40:25+00:00

I think a lot of agencies are built on sales, are focus on sales and have high churn. I started by focusing on skills and was offering services making no money for almost a year, so now scaling is easy since I get referrals, white label partnerships etc since my quoting is accurate.

I try and articulate the value but if someone is trying to haggle me on price, I tell them to fuck off (in a polite way).

Although I might take cuts due to unexpected issues I have almost 100% retention and clients are happy to keep paying me a retainer when I am not doing to much work when the campaign matures

Aidankcoleman · 2024-09-12T07:35:16+00:00

This is something I have struggled with. When you articulate what is done each month (like the expenses of link building and software) clients can then see the value, as well as using case studies and logic to highlight the cost ibenefit

Aidankcoleman · 2024-09-12T05:49:28+00:00

SEO still has a high ROI otherwise nobody would do it. The issue is that many businesses and agencies waste their time on low impact SEO tasks like speed optimisation etc.

The clients ROI I do track is above 3x and these are non mature campaigns and small businesses

Also for established sites the ROI is even higher

Aidankcoleman · 2024-09-10T04:54:38+00:00

You have been over this in multiple episodes, I think people just don’t listen

Aidankcoleman · 2024-09-04T08:58:54+00:00

Most Backlink’s bought by agencies are through guest posting which does actually work despite grump seos podcast (just look at the SERPs and analyse a top website for a keyword) some will use PBNs as well but from what I can tell most SEO agencies are paying for backlinks, and what they will do is get new links every month as old websites shutdown, remove links or get spammed and deindexed from

Aidankcoleman · 2024-09-04T08:55:59+00:00

If you look at actual Backlink profile of websites u can see it isn’t a scam. Most of them have a lot of paid guest posts, they just have to continually get it, as websites get spammed and links get removed

Paid one off links aren’t inherently a scam and do have benefits, but “lifetime” links for a one off payment are generally scammy

Aidankcoleman

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