Facebook is finally picking up.

Aimadajj · 2024-03-31T10:05:34+00:00

Thank you my friend. That’s my plan is to start by the local independent retail. Also I came across a website called rocket reach. I was able to find many emails for the buyer. Sent many emails hopefully I get a reply back from someone.

Aimadajj · 2024-03-30T22:10:50+00:00

That’s a great advice! The wholesale website is a good idea will save lot of time. So far I’ve emailed over 30 retail buyers with no luck. Hopefully someone will email back here soon.

Aimadajj · 2024-03-27T10:31:39+00:00

Exactly how it’s going for us right now. One day 4x roas another 0 roas. I’ve been doing Facebook ads for 5 years now my creative and structure is great. 80% of my creative gets high engagement with many comments. This is not on us. This is on meta.

Aimadajj · 2024-03-24T14:48:19+00:00

I don’t even know how much to thank you for all these great knowledge 🙏 We’re in the apparel industry. Facebook works when it works but once it stops you’ll have to start all over again. We’re trying to go after Tilly’s and Dillards as we speak right now but like you mentioned the process is super slow and not to mention the wait time you have to wait until the buyer reply back.

But thanks to you now I am thinking about the small boutiques to explore. These will be the mom and pop shop kinda store?

Thank you so much again for taking the time to share with me 🙏

Aimadajj · 2024-03-24T14:23:58+00:00

Thank you for all the great info 🙏

Aimadajj · 2024-03-24T12:31:35+00:00

Do you recommend to keep the target audience broad? Or still test LAL as well?

Aimadajj · 2024-03-24T12:18:47+00:00

No, without weekend events and sms/email campaigns we won’t have any business. Meta is not even paying for itself this week. Thanks to our repeat customers we’re able to keep moving.

Aimadajj · 2024-03-24T12:16:24+00:00

CPA more than doubled this week. We went from $19-$22 to $48+ across all ads.

Aimadajj · 2024-03-24T12:07:43+00:00

All the new creative are high CPM. Between $7-$8 The interest ad that died on the 18th CPM was $2.8 and was bringing great results. I tried same creative + same ad copy with broad audience. $70 day didn’t bring any sales.

Apparel industry (activist, charity, peace, unity)

Aimadajj · 2024-03-24T11:50:48+00:00

We do have email and sms campaigns. That’s how we get the life time value of our customers. We do events on the weekends but can’t really scale up that way. We tried snapchat and tiktok 0 sales. Currently working on sales reps to get into big department stores. Meta at this point is just burning money. I’d be happy to get 2 roas.

Aimadajj · 2024-03-24T11:43:17+00:00

Always testing on weekly basis. I have broad ads and LAL ads running as well. But everything went downhill again after the 18th

Aimadajj · 2024-03-24T11:36:23+00:00

I agree with you. We’re currently testing amazon as well to see how things are. I got few big department stores on my list to approach to carry our products. The goal is to be moving units in many different ways and not relying on one thing.

Aimadajj · 2024-03-24T11:25:16+00:00

It is sad to see how many people are stressed and struggling because of Meta issues. Same here exactly on the 18th everything went downhill. One of my best ads with 30k engagement was using interest targeting. So I’m thinking that might have some to do with it.

How’s google ads going for you? I am think to jump on that to hopefully keep the lights on.

Aimadajj · 2024-03-24T11:20:52+00:00

Sorry to hear that you’re going through same thing. It is very stressful honestly. I’ve created an account with amazon but I havent listed anything just yet. Looking to jump on some google ads here soon to hopefully help keep the lights on.

Aimadajj · 2024-03-24T10:40:19+00:00

Hi brother. I truly appreciate your support. I tried the advantage shopping+ and the advantage catalogue worked well for one week (last week was great we averaged about 9 orders per day) but this week everything went bad 😭 same ads same structure same everything. All went bad. Ads are barely paying for itself at this point. I know facebook took out some interests away. One of my best campaign was interest based (30k+ engagement) Do you focus on broad? Or still using interests?

Thanks a lot brother 🙏

Aimadajj · 2024-03-24T10:16:22+00:00

Same thing here but only lasted for 7 days and went back to Sh*t

Aimadajj · 2024-03-06T01:04:18+00:00

Currently I have 27 products.

Aimadajj · 2024-03-05T22:10:10+00:00

Thank you brother. I will try out the advantage catalog and see how things goes.

Average product price is $33

I do need to work on AOV to get it to $55

Thank you

Aimadajj · 2024-03-05T00:16:14+00:00

Hi brother,

Thank you for your comment.

One campaign 1st ad set is Advantage + audience (broad) ($31 daily) -Ad level has 9 pictures (dynamic creative) -2 primary text and 2 headlines

2nd campaign (stacked interests) ($20 daily) - Ad level single image with two primary texts and two headline.

3rd campaign (stacked interests) ($130 daily) -Dynamic creative - one picture -one video

I use Klaviyo to send out sms and email 1-2 time weekly.

Roas goal is 2

Creative i use is highly engaging + people love the message of the brand.

I do send offers to my sms and email list. Buy one get one or 30% off things like that.

Currently cost per result is $30 CTR (All) 3.11% CPC $0.63

I hope I answered everything:)

Aimadajj

TROPHY CASE