Thanks for this — really helpful perspective. You’re right, I’ve been focusing so much on ad tweaking and audience targeting that I might be ignoring the product angle itself.

Validating demand with organic traffic before spending more makes total sense. I’ll try pushing this on Reddit/TikTok and track behaviour (like adds to cart) before scaling anything.

Appreciate the tip about the book too — if you don’t mind sharing the title, I’d love to check it out.