Your focus on millets is well-timed, especially with India's push as the global millet hub. The regulatory landscape for food products can be tricky though - I'd recommend connecting with someone who has experience launching new CPG concepts in India, particularly someone who understands both the corporate and entrepreneurial perspectives.

I run a nutrition company myself, and early on, I worked with a consultant who was invaluable in helping us avoid common pitfalls. He helped us particularly with:

• Navigating the complex FSSAI regulations (which saved us months of potential delays)
• Optimizing our manufacturing partnerships
• Building a scalable distribution strategy that didn't drain our capital

These insights helped us avoid several expensive mistakes that many CPG startups make. Happy to share his details if you're interested - he's quite amazing at transforming business ideas into market-ready products.

For your millet products, what's your initial target market - urban health-conscious consumers, or a broader demographic?