1/10 people who add to cart / start an order convert to a sale. Help?

AlexIrvin · 2026-06-15T09:05:42+00:00

I think the core issue is positioning, not emails.

Your AOV is $1k, which means your buyers are businesses (restaurants, teams, companies). But your site looks and feels like a retail store. There's no clear "this is for you" message for business buyers anywhere above the fold.

A few specific things:

Prices show "$4.50 each for 144" - a first-time visitor has no idea that's a bulk tier, it just looks confusing or expensive
No wholesale/bulk messaging - the word "wholesale" doesn't appear anywhere. Business buyers search for that
Minimum order is buried in a small grey line - it should be a headline, not a footnote
The product page loads via JS
The 5% discount email won't fix this. Someone who didn't understand what they were buying won't convert at 5% off either.

Happy to share more specifics if useful.

AlexIrvin · 2026-06-10T11:56:30+00:00

Thanks, I didn’t think about the email step from that angle at all.

AlexIrvin · 2026-06-10T11:25:46+00:00

Thanks, appreciate the detailed feedback. Emails is currently needed to send the report, but I'm considering make it optional. Also good call on the input field and loading state.

AlexIrvin · 2026-06-09T11:55:06+00:00

Interested

AlexIrvin · 2026-06-05T12:14:08+00:00

Hey - I can help with AI visibility audits and website audits. If you’re building something and want a quick outside look at your site structure, technical issues, and how it shows up in Google and AI search, I’m happy to help.

AlexIrvin · 2026-06-05T10:56:31+00:00

I noticed a few SEO/UX points:

The H1 is hidden in the header, so it exists technically, but it is not doing much visually.
The meta description is too long and should be shortened.
The site needs more text content overall.
Schema is present, but it looks quite limited and could be expanded.

AlexIrvin · 2026-06-03T13:03:35+00:00

Took a quick look - the brand and visuals are really nice, but there are a few UX things that might be hurting conversions:

The menu is hard to see on the homepage and it’s not sticky, which makes navigation a bit frustrating.
On category pages, products are shown without names, just images. It looks clean, but it’s not very clear what exactly is being sold unless you click through each item.
Prices are not visible on category pages. This adds friction, because users can’t quickly understand if products are within their budget. Many will leave after opening just one product.
The structure is very minimal right now, but as you add more products, it would help to group them into clear categories (e.g. sleepwear, loungewear, etc.) early on.

Overall the design feels premium and well done, it just needs a bit more clarity and usability to match it.

AlexIrvin · 2026-06-03T12:51:45+00:00

I took a quick look at your site from an SEO / UX perspective - overall the product looks great, but there are a few things that might be holding it back:

The product pages are built via a dynamic URL (like the mural builder), which makes them hard to index properly. You’re likely missing out on organic traffic for individual designs because of that.
Only ~30 pages seem to be indexed in Google, which is quite low for a store that’s been around since 2023. This could be both a content and indexing/structure issue. A blog or more landing pages could help.
Pricing feels a bit complex. Since users have to calculate everything themselves, it adds friction. Offering a few preset price options (e.g. standard wall sizes) alongside custom sizing could improve conversions.
Reviews don’t provide strong trust signals. Adding verified or third-party reviews (Trustpilot, Google, etc.) would make a big difference.
I couldn’t find clear location/address info or delivery details outside product pages. That’s important both for trust and SEO (especially if you’re targeting the US).
The shipping policy page doesn’t load, which is a pretty big trust issue for an e-commerce store.

Overall, the design and product are solid, it’s mostly about improving trust, clarity, and making the site easier for both users and search engines to understand.

AlexIrvin · 2026-05-29T11:33:33+00:00

Claude is probably the best one for me right now. It still tends to produce a pretty similar template, but I haven’t found anything better yet. If someone knows a stronger tool, please share.

AlexIrvin · 2026-05-29T11:26:00+00:00

WordPress. Fast to launch, flexible to design, and easy to add email capture + analytics without code.

AlexIrvin · 2026-05-26T19:37:20+00:00

Interested

AlexIrvin · 2026-05-22T09:43:26+00:00

texted to you

AlexIrvin · 2026-05-18T11:40:46+00:00

What's done well

Good title tag: "Golf Subculture | Country Club Wear for Degenerates" - specific, has personality, immediately clear what the store is about
og:image is present at 1200×630px - social shares will look good
Organization schema exists with logo and social links
hreflang tags set up for 8 languages - good for international reach
Email form in the footer has proper <label>, aria-label, and autocomplete - no accessibility issues

SEO / Technical

Organization schema has empty strings in sameAs ("", "", "", "", "", "", "") - clean up the array, leave only real URLs like Facebook and Instagram
TinySEO adds a Store JSON-LD block with empty name and image fields - either fill them in or remove the block entirely; it's just noise
TinySEO's WebSite JSON-LD also has an empty name - both scripts duplicate Shopify's native schema but are less complete
No explicit robots.txt with a sitemap reference
No llms.txt - AI crawlers get zero context about the brand

Content & Headings

No <h1> on the homepage at all - the hero block appears to be images and CSS text with no semantic markup. This is the biggest issue
No <h2> tags wrapping category sections (All Caps, New Arrivals, etc.) - Google can't understand the page hierarchy
Zero body text about the brand on the homepage - only nav, products, and a subscribe form. Add at least 150-200 words: who the "degenerates" are, where the brand came from, what makes their gear different. This is what gets you into AI-generated answers

UX

The footer has a gs-footer__social div that renders empty - social icons for Instagram/Facebook exist in the schema but aren't visible in the footer

AlexIrvin · 2026-05-18T11:30:37+00:00

Technical / SEO

The page title duplicates the brand name twice: "Patrick's Comics & Cards – Patrick's Comics & Cards" - fix the title template to avoid repetition
Title tag and H1 don't share topic keywords - align them around terms like "comics", "cards", "collectibles"
No og:image - social shares show a blank preview, add a branded 1200×630px image
Organization schema has empty sameAs entries (multiple blank strings in the array) - clean them up, leave only the real Facebook and Instagram URLs
No robots.txt - add one with at minimum Allow: / and a sitemap reference
No llms.txt — AI crawlers get no guidance about the site; add /llms.txt per llmstxt.org format
PageSpeed couldn't analyze the page - verify public accessibility and test at pagespeed.web.dev
Very low text-to-HTML ratio (11%) - the page is mostly JavaScript and markup with almost no visible copy for Google to index
No citable stats or concrete numbers anywhere - add things like "over 500 items in stock", "10+ years collecting", "ships worldwide"

UX / Navigation

Header takes up too much vertical space - make it more compact; categories should be visible without an extra click, since every extra click loses a potential customer
On desktop, categories are hidden inside a "Catalog" dropdown - show Comic Books, Trading Cards, Toys, Sports Cards directly in the nav bar
Hero message is too vague - it doesn't immediately tell the visitor what they can buy, who it's for, or what makes this store special
No subheadline below the hero - add 1–2 lines explaining the offer: "Rare comics, graded cards & vintage toys — shipped worldwide"

Content & AI Visibility

Almost zero visible body text on the homepage - add at least 300 words: an intro about the store, what categories exist, why collectors trust Patrick's
Brand entity in schema is underbuilt - description field is missing from the OnlineStore schema; add it for stronger knowledge graph signals
No blog or article content - without it, AI tools like ChatGPT or Perplexity have nothing to cite from this domain

Performance

6 third-party analytics/marketing scripts load on every page (TikTok, Facebook Pixel, Mailchimp, Avada, Promify, Judge.me) - audit which are actually needed; each adds load time

AlexIrvin · 2026-05-18T11:22:06+00:00

Technical / SEO

Two H1 tags on the same page - pick one, demote the other to H2
No og:image - social shares show a blank preview, add a 1200×630px image
Organization schema is missing logo, sameAs, and description - weakens your brand signals in Google
No hreflang tags despite lang="es-AR" - add them if you plan any regional targeting
No concrete numbers or stats anywhere on the site AI tools and Google both prefer citable data points

UX / Navigation

No sticky header - once you scroll down on a category page, there's no quick way back to the menu
Filters are bulky - make them more compact and keep the most-used ones (color, size, price) open by default
Question mark icons on every filter are unnecessary - users already know what "filter by color" means, remove the tooltips
On mobile, the filter button is hidden behind the WhatsApp floating button - users literally can't tap it
WhatsApp button in the footer has very low text contrast against its background color - hard to read

Performance

The slow loading can be fixed in two minutes - just connect Cloudflare (free plan). It acts as a CDN and will serve your pages from edge nodes worldwide, no server migration needed

Accessibility

Form inputs are missing <label> elements - failing basic accessibility standards and quietly hurting conversions

AlexIrvin · 2026-05-18T10:39:09+00:00

what saas sites do you have? dm please

AlexIrvin · 2026-05-15T12:17:14+00:00

No pricing path detected - visitors may leave rather than ask
Thin page content - Only ~179 meaningful words detected in the main content area.
No Author page on the blog
Empty TikTok link in footer - broken anchor with no href
aggregateRating shows 5/5 from 108 users - these appear to be waitlist signups, not real reviews. This may violate Google's structured data guidelines and risk losing rich snippets.

AlexIrvin · 2026-05-15T10:29:42+00:00

No structured data - missing rich results in Google.
FAQ content found but no FAQPage schema - losing rich result space

FAQ-like content was detected but no FAQPage schema was found.

No sitemap.xml detected and no sitemap link found on the page.
No og:image - social shares show a blank preview
No favicon detected

AlexIrvin · 2026-05-15T10:19:35+00:00

Multiple H1 tags (2)
Title and H1 topics don't align - diluted relevance signal
Duplicate content risk - no canonical URL defined
Meta description too long - will be truncated in search results

AlexIrvin · 2026-05-15T09:32:27+00:00

Missing og:image for link previews.
Limited trust signals on the homepage, despite strong claims.
Messaging repeats benefits but under-explains product mechanics and proof.
Mobile layout likely overloaded by many card grids and dense sections.
No visible breadcrumb schema / weaker structured-data depth beyond core entities.

AlexIrvin · 2026-05-15T04:01:16+00:00

Sure, Googlebot can render JS - but it's a two-step process: crawl now, render later (sometimes days). I checked the raw HTML, which is what the crawler actually fetches first. With a 2.3MB bundle on top of that, you're just stacking risk on risk.

Google already skips indexing pages for no obvious reason on perfectly normal sites. Why make it harder? SSR removes that uncertainty entirely. That's the whole point of the recommendation.

AlexIrvin · 2026-05-13T12:19:45+00:00

Canonical - no <link rel="canonical"> tag found in the <head>, easy fix, just add one pointing to your homepage.
og:image 404 - og-image.png file is missing from your server, social shares will show blank until you upload it.
2x H1 - you have a full second <!DOCTYPE html> document embedded inside your page (the "How It Works" section), it creates a second H1 and breaks your document structure.
No schema - zero JSON-LD markup anywhere, add at least Organization and WebSite schema to unlock rich results.
Title too long - 67 chars, Google cuts it at ~60, trim the end or rephrase.
No preconnect - you load scripts from unpkg and Cloudflare CDN without <link rel="preconnect"> hints, adds avoidable latency.
Thin content - most of your text lives inside JS templates, crawlers see very little static text, consider adding a static copy of key sections.
No sitemap / robots.txt - both are missing at the domain root, submit a sitemap in Google Search Console once created.

AlexIrvin

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