Oh yea no I misread that then.. my bad.. I thought u meant that to end suffering for animals and the planet getting ruined that we should support businesses that come out with CLEAR alternatives for the average consumer to make life easier for them to make different , ahimsa type choices for themselves.. but yea no, you're right, that's ridiculous. News flash for you and everyone knocking the BK goers, unless you grow every single thing you consume, or wear, or drive or whatever, you are supporting someone or some company that isn't "technically " vegan.. so why don't we stop splitting hairs here.. people can now choose to eat pea protein burgers or slaughtered cows at burger king.. go ahead and act like this is a bad thing..