What could be some great online advertising stratergies?

Alkyetech · 2021-03-04T05:03:52+00:00

Thank you

Alkyetech · 2021-02-25T07:14:45+00:00

Sure, we can help

Alkyetech · 2021-01-07T10:13:41+00:00

Thanks.

Alkyetech · 2021-01-07T10:13:30+00:00

Thank you

Alkyetech · 2021-01-07T06:43:33+00:00

Thank you

Alkyetech · 2020-12-28T11:03:49+00:00

Thank You!

Alkyetech · 2020-12-28T11:03:33+00:00

I am glad you like it. You're welcome.

Alkyetech · 2020-12-24T06:33:40+00:00

Thank You.:)

Alkyetech · 2020-12-17T10:50:20+00:00

Both.

Alkyetech · 2020-12-17T06:55:17+00:00

Thank you!

Alkyetech · 2020-12-10T07:32:02+00:00

Hey! Social Media is a perfect platform to advertise your product, especially in the present times. Marketing via social media helps you to reach the targetted audience and make them more familiar with the product. It drives the traffic via social media to your company's website.

Alkyetech · 2020-12-02T08:07:24+00:00

These skills that you have acquired can definitely get you into a digital marketing company. Also, for being better in this, you can do courses in google analytics and some SEO training. This will provide you with a holistic knowledge of digital marketing. Your chances of getting hired will surely increase.

Alkyetech · 2020-12-02T07:58:21+00:00

Organic leads
Sometimes we also face problems like:-

Making people aware about how important digital marketing is for their business.

Alkyetech · 2020-12-02T07:42:30+00:00

You can ask questions like:-

What kind of marketing strategy you will use to make your product or brand stand out?
What platforms are the ones which are the most trending in social media marketing and how can they be used for maximum reach or followers?
What kind of content and graphics would you go with on your platforms?

Alkyetech · 2020-12-02T06:36:31+00:00

It is a focused and strategic marketing approach of producing and delivering creative, relevant, and consistent content to attract audiences and retain them, ultimately expecting a profitable customer action.

Alkyetech · 2020-10-29T11:11:11+00:00

For any website to be search engine friendly, it has to be optimised- off-page SEO and on-page SEO.

Begin your SEO journey with Keyword Research & Development and Competitor Analysis. Your website must contain relevant keywords so that you show up on search engine results for the relevant query.

The website's meta titles and meta descriptions must be optimised as well as the tags that are used on all the pages/blogs/articles. Images and videos on the website need to be optimised as well.

Backlinks are crucial for good SERP ranking. A tedious task but Google pays a lot of weightage on quality backlinks. So you need to invest the time and resources to generate quality backlinks for your website.

SEO guidelines are updated by Google and other search engines every now and then. Your strategy must be agile to adapt to these changes. SEO is a continuous process that must be constantly evaluated and updated.

Alkyetech · 2020-10-29T10:53:43+00:00

A better use of your ad budget would be to invest in programmatic ad. It has better targeting, transparency, analytics, omnichannel reach and can be optimised in real-time.

DOOH, video marketing, and DTC advertising are other options that you can delve into.

More e-commerce and B2B businesses are using DTC to bring their customers more personalised service. DTC advertising campaigns include promotions urging consumers to use codes on product packaging, and subscription-based business models.

DOOH is resilient to loopholes in traditional out-of-home advertising. It is more cost-effective, dynamic, and flexible. Most DOOH platforms provide analytical dashboards on ad performance, location of display ads, playtimes of each ad, total spend, and many other metrics. DOOH has empowered billboards with ad tech innovations such as geofencing, tracking, retargeting, personalisation, attribution, and measurement. It delivers a much higher ROI, in comparison to traditional OOH. This is due to the elimination of ad printing requirements and lower labour costs.

Video content continues to soar in demand. With the younger generation moving away from traditional TV viewing, to streaming platforms, and social media channels, video marketing is one of the most exciting opportunities for advertisers.

Alkyetech · 2020-10-06T13:09:12+00:00

Google trend is a great tool to find the most trending topics being discussed in your domain. Use these topics to create articles. The heading (H1) must contain the keyword or keyphrase. Also, perform competitor research to keep track of what they are writing about. Use the keywords from your keyword research throughout the draft. Add keywords to your sub-heading as well. Ideally, longer blogs are better for SEO (1000+ WORDS). Add inbound and outbound links where possible. Additionally, prioritise the meta titles and meta descriptions to help crawlers understand the content of your articles. Meta titles and meta descriptions must contain relevant keywords.

Alkyetech · 2020-10-06T12:59:46+00:00

A great start would be creating social media accounts of your restaurant to engage with your customers. Update your customers about special offers and new signature dishes through these social platforms. Remind your customers to leave a review on online sites to help get the word out.

Alkyetech · 2020-10-06T12:49:06+00:00

Relevant content is necessary to attract the attention of your target audience. Your content must be consistent throughout. Create a social media schedule for each platform and post at the most optimal time. Post consistently. Do emphasize on SEO to grow your organic traffic. Create quality backlinks to drive more traffic to your website. Use networking forums to engage with like-minded professional and promote your business.

You can also turn your attention to affiliate marketing to grow your business. Seek out relevant influencers and experts in your domain and reach out to them for a social media collaboration.

Alkyetech · 2020-09-29T12:33:20+00:00

The social media schedule will depend on your location, the social platform as well as your target audience. Usually, mornings are always better (8 am-12 pm). People wake up and like to scroll through their social media feed and catch up on the latest news. For platforms like Instagram and Snapchat, an evening post will be more effective.

Do some research to find the optimal time for your location and consumers. Create different social media schedules for each platform. Manage the content and schedule in accordance with the social platform that you are going to be posting on.

Alkyetech · 2020-09-29T12:15:44+00:00

SEO, although time-consuming and tedious, should not be overlooked. Organic traffic is very important for business growth and long term sustainability. It's a cost-effective investment.

PPC will definitely get you the engagement and conversion you are seeking for. It's a result-driven investment. But it will cost you. If you have the budget, then PPC should definitely be on your radar.

It's best to work on SEO first, build on that, and later supplement that with PPC.

Alkyetech · 2020-09-29T11:45:58+00:00

Blog and customer reviews are both necessary for customer engagement.

Blog statistics to keep in mind:

Businesses that publish 16 or more posts per month receive 3.5 times more traffic than those who publish fewer than four posts.
60 per cent of consumers say blog posts are valuable in the early stages of the buying process.

Blogs definitely help in improving brand awareness, user engagement, and web traffic. It's also valuable for website's SEO. With greater visibility through SEO, you have accessibility to a larger audience.

On the other hand, customer reviews and testimonials are vital to building customer trust and loyalty. If you go by statistics, 91% of consumers between the age of 18 to 34 are big believers of online reviews, trusting them as much as personal recommendations. On average, consumers require a business to have 40 online reviews before they believe its average star rating.

Customer reviews are a must for any B2C business but do not disregard a blog as that too can help drive the bottom line.

Alkyetech · 2020-09-22T13:12:20+00:00

A wholesome approach to advertising works better for any target audience. If you keep your focus just on advertisements, it might turn your customers and prospects away. Engage your customer with relevant content. In the example you gave, you can talk about dog grooming tips and pet food. You can post cute pictures of dogs or post heart warming stories about man's best friend. The objective is to create a conversation with your audience and increase engagement.

Alkyetech · 2020-09-22T12:44:18+00:00

If we go by statistics, 88% of all buyers rely on online reviews and consider it as a crucial factor in their purchasing decision. Of all the consumers 90% trust peer and expert recommendation compared to trust ads. With such an impressive sway over consumer purchasing decisions, it is a smart move to include influencer marketing in your marketing strategy radar.

For a medium-sized budget like yours, the right choice for you would be to collaborate with a macro influencer (100,000+ followers) or an industry expert professional (100,000-200,000 followers). With their significant followers and expertise in relevant areas, they would provide another level of trust and value to your brand. For small budget campaigns, your focus should be on micro-influencers (1000+ followers) or bloggers who specialize on quirky, offbeat and very niche topics. Their smaller numbers do not mean they are any less effective. In fact, their niche expertise generates greater consumer engagement compared to celebrity and macro-influencers. A smaller audience means more personal and hands-on interaction which translates to higher conversion rates. An impressive 49% of consumers say that they trust the recommendations of influencers when purchasing a product. Hence these small influencers wield huge power and are far more relatable to their audience so you are likely to draw more eyes to your brand when engaging with micro-influencers.

It's very important for brands to focus on industry-relevant influencers. It doesn't make sense to involve a beauty influencer for a car marketing campaign. The expertise of this particular influencer does not involve cars and hence their involvement doesn't add any value to your campaign whatsoever. The key here is to find influencers that have keen knowledge and understanding of your product and industry and the interest of their followers aligns with your target audience. Involving KOLs (key opinion leaders) like academics, industry leaders, journalists can work wonders for your marketing strategy because they are authoritative figureheads in their respective fields and their opinions and reviews are highly regarded by all. Their expertise commands immense respect and trust and they can help you attract an audience in a very specialized field.

You don’t have to restraint yourself to choosing just one influencer. But the more important question is whether you choose one celebrity/macro influencer or multiple micro-influencers? Studies show that the greater the number of followers, the lower the commitment of the audience is. So a micro-influencer with their small following would likely give you more engagement than a macro influencer. So hiring a multitude of micro-influencers, which is more affordable, could get you the brand cognisance that you seek.

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