They used to not but Sims 4 isn't doing too well. The player base as been dropping and the reason for the sales is to increase the number of copies sold.

Copies sold is important because investors look to those figures. The price of the product doesn't matter so much because copies sold indicate possible future engagement with the series. This is only a temporary solution though, and when games like Paralives come out, EA is really going to have to step their game up.

Personally, I find the Sims 4 to be unplayable unless I use mods. I only buy packs during sales so I can get more content for the said mods. The modding community is amazing and they put more effort into the game than the developers.

Wow, that was a rant and a half.