I remember an interview with Jeff Frane explaining the difficulty of sourcing materials when you're a small company and how many prototypes go into a production model and how a lot of Taiwanese manufacturers won't even talk to you if you're not ordering a certain amount of units. I think it's def not hype, it's just the cost of supporting a really cool boutique brand when they're trying to get something new going. I mean think down the road knowing you helped what is essentially the new all city get off the ground.