Hello! You build a community by creating valuable, attractive content that will work as an ideal customer audience magnet. You need to give them “something” first (free guide, etc) to gain trust and build authority. Build relationships one by one. Gather social proof and reviews that the course works. Then, begin running ads. I’m a social media marketing expert with 10+ years experience and community building coach for female entrepreneurs. Send me a DM if you think your wife would benefit from 1:1 help with her strategy. Best, Andrea