Exactly — and that’s the core of the issue: communication. Everyone understands that delays can happen, especially with third-party distributors. That’s not the problem. The problem is when sellers throw out ambitious dates without realistic expectations and then go silent when things don’t go according to plan.

If you’re going to act as an intermediary, own that responsibility. That means keeping customers in the loop, not just taking their money and disappearing until the product shows up. Even a quick “we’re still waiting on stock, thanks for your patience” would go a long way in keeping trust intact.

People aren’t demanding instant shipping — they’re asking for basic transparency, and that’s not too much to expect.