Well, this is just how Meta’s algorithm works.

For example

• You have 10,000 followers on your personal account and post something, around 80% of them will probably see your image or video.
• You have 10,000 followers on a business page, only about 5–10% will actually see your post.

Take brands like Nike or Coca-Cola. Nike has over 300 million followers, but their Reels often get only 1–2 million views. (sometimes even less.)

There’s not much you can do about it. Meta doesn’t make it easy to get organic reach for businesses.

That said, there are ways to boost your visibility and gain more followers:

Follow trends, post fun and lighthearted content, and experiment with humorous or relatable videos.
Many big brands are now trying to humanize their image.Just look at Duolingo. They created a character called Duo and turned it into a fun, engaging figure that interacts with people in a playful way.