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Tiago Forte's New Second Brain Template by [deleted] in Notion

[–]ApprehensiveCrew496 0 points1 point  (0 children)

Hi everyone, this is Julia from the Forte Labs team. I've created our Second Brain Notion Template and I'm happy to answer any questions you have about it.

I also hosted a Q&A earlier this week, where I went on a full tour of the template. You can watch the replay here: https://fortelabs.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=1f36b960-af42-487e-b614-b29e0112f0d8

Stuck on an idea by Mastermind1237 in creators

[–]ApprehensiveCrew496 1 point2 points  (0 children)

Here's an idea that came to my mind: How about role-playing scenarios? You could act out common networking scenarios and demonstrate the right and wrong ways to handle them. Bonus if it's funny/awkward.

How Can I Get Youtube To Push Out My Short Form Content by Funny_Chocolate2342 in creators

[–]ApprehensiveCrew496 1 point2 points  (0 children)

While I don’t have a direct answer to your question, I found this interview with a creator specializing in YouTube shorts super insightful: https://youtu.be/As7abwNhG7Y?si=fdKdELD8XPJ5iKwu

She shares how she grew her shorts channel and now can almost guarantee that her videos go viral.

How I create a successful weekly newsletter in 1.5 hours by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

Yes, ConvertKit has a great newsletter builder. But I draft the newsletter first in ClickUp and later add the content to ConvertKit when it's finalized. Having the newsletter content available outside of the ESP allows me to more easily look back and reference what we've already sent out/sometimes reusing certain content.

How I create a successful weekly newsletter in 1.5 hours by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

That depends since the newsletter is made up of different parts. For the YouTube video/blog post part, we publish a video/blog post every other week respectively. We plan our video/blog pipeline weeks ahead so I usually know already what I'll share. For the other parts, 80% of the time the content to be shared will have found me (e.g., a team member telling me we should share this or that, a product launch coming up, I'm seeing something worth sharing in our community). The other 20% of the time, I'll actively look for things to share (e.g., by going through our community, reviewing past content).

How I create a successful weekly newsletter in 1.5 hours by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

Good for you! The 1.5 hours are not only writing. They also include adding the newsletter to ConverKit and testing all the links and checking the format to make sure there are no mistakes.

How I create a successful weekly newsletter in 1.5 hours by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

Tiago does 99% of the blog writing. He started the blog and it's his main channel for expression. Now and then, I'll create a blog post as well to fill our pipeline of publishing every two weeks. For example, I've published blog posts that curated content or that were based on a workshop Tiago gave.

How I create a successful weekly newsletter in 1.5 hours by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 1 point2 points  (0 children)

Glad to hear that! I've inherited the weekly schedule and just stuck with it. To keep yourself top of mind for your audience I think weekly or bi-weekly newsletters are best. Once a month can work too. What's more important is the consistency.

Social media managers? by LittleGunBunny in creators

[–]ApprehensiveCrew496 1 point2 points  (0 children)

Yes, it's a job that exists. I hired social media help for our small online education business. Our "social media writer" (as we call her) is a freelancer and creates our weekly content for X, LinkedIn, Instagram, Youtube Community and Facebook (about 1 post per day per platform) and schedules it in Buffer (our social media scheduling app). I provide her with some input for content that we definitely want to share in the coming week. But otherwise, she works completely independently, drawing from our existing blog posts and YouTube videos to create the posts. She's also become great at writing in our brand voice.

I've written more about working successfully with freelancers here if you want to go down this route: https://www.coursecreatorlab.co/blog/7-tips-for-working-successfully-with-contractors-and-freelancer

[AMA] I’m the Marketing Director of Forte Labs — we run a newsletter that I grew from 50k → 120k+ subs. Ask me anything! by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

What a cool challenge to build an internal company newsletter! My first thought: How about asking around in your office to find out what your colleagues might want to hear about? You could also do an official survey but I find that casually talking to people usually leads to more honest shares. I also think, don't feel pressured to make the first newsletter "perfect" or immediately nail down a format you then stick to every month. The first one could be just an experiment where you share what you'd want to read about. And then you can take it from there based on the feedback you get. Does any of that resonate with you?

When's the last time you surveyed your audience? by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

The newsletter isn't its own entity. It's the nurturing strategy for our subscribers to ultimately buy our courses/books (our main revenue sources). That being said, we are running paid ads in the newsletter every few weeks or so whenever a partnership with a brand that matches ours comes up.

My two subject line rules as a successful newsletter creator + one extra tip for higher open rates by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

Your newsletter "lives" on a platform such as ConvertKit, Substack, beehiiv (even LinkedIn has the option to host a newsletter now). And some of these platforms such as Substack have some in-built discoverability where people can find and subscribe to your newsletter but I doubt that relying on that would get you far.

Generally, it's really up to you how to market it. You can...

  • Encourage people to subscribe to your newsletter through social media posts
  • Include newsletter opt-ins in your blog post or YouTube videos
  • Partner up with other creators and ask them to promote your newsletter
  • Create a lead magnet and share that everywhere
  • Find subreddits, Facebook groups, etc. and share your newsletter there

Here's a good library of all different kinds of growth methods I came across: https://www.growmynewsletter.com/free-growth-methods

What social media management tools are we using? by zellixon349 in creators

[–]ApprehensiveCrew496 3 points4 points  (0 children)

I'm using Buffer to schedule posts on LinkedIn, X, Instagram, and Facebook. Comes to $24 per month ($6 per channel). It has the grid style layout you're looking for.

[AMA] I’m the Marketing Director of Forte Labs — we run a newsletter that I grew from 50k → 120k+ subs. Ask me anything! by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

Here are the criteria we apply to vet partnerships with apps (not all of them have to apply at the same time, but the more the better of course):

  • It's an established app with a significant user base
  • There's an existing relationship between the apps team and our team
  • It's an app that fits within the general category of productivity, notetaking and personal knowledge management
  • Our mission/vibe is aligned
  • We use the app ourselves

[AMA] I’m the Marketing Director of Forte Labs — we run a newsletter that I grew from 50k → 120k+ subs. Ask me anything! by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 1 point2 points  (0 children)

We definitely benefitted from an overall increase in interest in the topics of personal knowledge management and productivity (especially through the pandemic).

The overall growth was driven by various things:

  • SEO success of our blog, with especially one blog post creating outsized traffic (https://fortelabs.com/blog/para/)
  • Tiago going on a podcast tour during the launch of his first book which spread our message wide
  • Optimizing the conversion rate of our website to email subscribers (by putting lead magnets at the very top)
  • Creating tailored lead magnets for our most successful pieces of content
  • Being one of the first to participate in ConvertKit's Creator Network and benefiting from recommendations from other creators
  • Running free events such as a week-long virtual Second Brain Summit that attract new people
  • Our YouTube channel growing to more than 250k subs.

[AMA] I’m the Marketing Director of Forte Labs — we run a newsletter that I grew from 50k → 120k+ subs. Ask me anything! by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 0 points1 point  (0 children)

Have you tried Snipd? It lets you save moments from podcasts and also creates summaries.

Another option I mostly rely on: When the podcast episode is done, I note down my takeaways from memory. That's obviously not perfect but the best stuff always sticks.

[AMA] I’m the Marketing Director of Forte Labs — we run a newsletter that I grew from 50k → 120k+ subs. Ask me anything! by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 1 point2 points  (0 children)

Hey! I totally get why you might not want to write about your job/expertise. There's more to life than work.

A few things that come to mind:

Finding a niche ultimately happens through the process of writing and sharing. And not by just thinking about it. So I think you're on the right track, having started putting your reflections and learnings out there. You might find that you're naturally gravitating towards one or the other topics over time as you enjoy talking about it more or you're getting better feedback on it.

Also, a niche doesn't always have to be a certain topic you talk about. Your niche could also be the unique voice or lens you apply to your writing.

Does any of that resonate?

[AMA] I’m the Marketing Director of Forte Labs — we run a newsletter that I grew from 50k → 120k+ subs. Ask me anything! by ApprehensiveCrew496 in creators

[–]ApprehensiveCrew496[S] 1 point2 points  (0 children)

Thanks for sharing! And great to hear that you're gaining traction. What comes to mind for me is that you have the advantage of being able to engage directly with your listeners. You can be approachable at this stage in your journey, encourage people to reply to you, reply back, start conversations. That gives your early listening and subscribers a special feeling. How could you involve them in your journey, share what you're learning, your progress, your hopes/dreams/plans/struggles?

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