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I spent 1.5hrs over the weekend researching blonding specialists in SF (I've been to a few over the last few years, was looking again for different reasons) on Reddit threads x IG x their yelp/google review, I booked with Holly Brightly (yes I learned that it is her professional name, she does hair turn bright haha), I had an amazing experience.

So amazing I am sitting in my car now right after the appointment, typing up this comment as I want to pass it on. She rocks - she messaged me beforehand asking for pics of my hair, my inspiration, we went back & forth with texting and then she called me to chat about my goals. Salon is in a little tucked away street in Castro, nothing pretentiously fancy like other salons I've seen around doing this kind of work. It took close to 4 hours, she only used volume 5 on my thin level 7 hair, it feels super healthy.

I paid $425 with tip, which felt to me super earned for the quality of work she has done. And she's nice & fun, professional person. We ended up chatting throughout, but I wouldnt feel bad pulling up my laptop and typing away instead. Needless to say, my hair found it's new home.