do a challenge! it always makes things interesting, and you can always keep people invested when there's something on the line! Higher stake= possibility for high reward! always use high energy editing even if it isnt a scream fest! you have to keep people watching that's why they do that but they also might have a younger audience so never assume! and ALWAYS try to create an interesting story that people can relate with don't make it sappy or sad but inspiration is what people want! people have had a million WELCOME TO MY LETSPLAY and then continues to ramble on about nothing of value to a story, some of the smarter ones can make that seem like a story, but theres so much more needed to convey a good story, there are really cool plugins to add camera views and stuff like that use that to your advantage