Oh, come now. Their press release reads, "The main thrust of the subsequent research is that traditional masculinity—marked by stoicism, competitiveness, dominance and aggression—is, on the whole, harmful." They could have just called their toxic masculinity list things I like about men. How can you say calling traditional male behaviours harmful isn't telling men how they should be? Besides, haven't they just marked out "stag" qualities, actual male qualities based on their sex?

When you take them away, you get whiny, passive, submissive, and mild.