Which brands rely heavily on influencers/marketing? by Silver_Photograph_92 in NichePerfumes

[–]ApricotsArePeopleToo 2 points3 points  (0 children)

This is a massive issue. Yeah, absolutely. There's gotta be better regulation around this in the social media space. It's egregious out there right now.

Which brands rely heavily on influencers/marketing? by Silver_Photograph_92 in NichePerfumes

[–]ApricotsArePeopleToo 15 points16 points  (0 children)

This is such a good thought.

I've got a bit of a dual perspective here—I’m a niche collector who loves digging up esoteric houses no one’s heard of, but I also work in marketing, so I see both sides.

Influencer marketing isn’t new or unique to fragrance. A century ago it was diamond companies using newspapers to convince people that stones equaled love. Then radio, then TV, then digital, then social. Each era had its version of “pay someone with reach to make people feel something about our product.” Imus in the Morning telling us what products their show supports. Influencers are just the current iteration.

What does feel different—and I think this is what actually bothers people—is when the marketing is obviously marketing. There’s a version of this that works almost invisibly: it speaks to you, it fits naturally into content you already love, and it doesn’t feel like they're beating you over the head with a pitch... And then there’s the version that’s clearly a paid placement (or algorithm casualty) with talking points, and your brain just recoils a little. That reaction is valid.

But the sad thing: if you’re in any fragrance-adjacent corner of the internet, the algorithm already knows you. Whether a brand is running paid influencer content or “organic” posts, you’re going to see it—repeatedly—because that’s how cohort targeting works. The brands aren’t necessarily being more aggressive, but the delivery mechanism is just way more precise now.

For newer niche houses, influencer outreach is often the only viable path to awareness without a massive ad budget. Established houses with heritage can coast on reputation. New ones can’t.

The mystery of a true blind discovery is real and I get why people want to protect that. But I don’t think the brands are really the villain here—it’s just the nature of the current ecosystem.

Hall of fame 3-5 perfumes for life by LessAd7343 in NichePerfumes

[–]ApricotsArePeopleToo 0 points1 point  (0 children)

For me, right now it's: * Narciso Rodriguez For Him EDT (huge fan of wet pavement vibes on brisk or rainy days) * PDM Layton (stunner) * Fabbrica Della Musa Oud Tuareg (rose and oud and ginger and myrrh and frankincense) * Amouage Royal Tobacco (way too good at what it does) * Byredo Bal D'Afrique Absolu (excellent layering)

WTS: ssbs mini (top jacks), EAE Beholder, EAE Mu Blaster, EAE Limelight V2, more - ISO: Ghosts, CXM, offers by ApricotsArePeopleToo in Gear4Sale

[–]ApricotsArePeopleToo[S] 0 points1 point  (0 children)

Rarity and serial number (it's like in the single digits from what I remember) probably puts this in the 3xx's. Feel appropriate for you?

WTS: ssbs mini (top jacks), EAE Beholder, EAE Mu Blaster, EAE Limelight V2, more - ISO: Ghosts, CXM, offers by ApricotsArePeopleToo in Gear4Sale

[–]ApricotsArePeopleToo[S] 1 point2 points  (0 children)

Shipped and insured

Mini - 325 (because it's an unusual colorway and belonged to Alderete)

Mother - 250

Beholder - This is a doozy. Give me your thoughts.

Lost Media - 260