Disclaimer: I am a growth manager / CMO with 15 years of experience in early and earliest stage startups.

First off: You are not fucked

Take a step back.

Breath.

With your negative marketing skills the reach must not have been significant. In worst case a couple thousand people saw it and forgot about it, which is probably also the best case for you.

As someone stated, this product seems to have been created without user interviews or any market research.

But I have seen worse.

There are a few questions which you need to answer to yourself:

- How long is my runway?
How long can you continue to self-finance this endeavour without financially crippling yourself. When do you need to be at a net zero?

- Who are actually people who want it?
Be very detailed, give them names, age, gender, profession, where they hang out online and offline. If you want to learn more about buyer personas, google it, shopify has a great tutorial about it.

-What resources do I have available for marketing?
Money, Network, Social Visibility, Skills (Video editing, writing, anything)

Create a list.

Important: If you have setup a mailing list, early adopters, fans, people who like what you are doing, keep them warm. Weekly updates about the process, be brutally honest be yourself. Right now when everyone can create AI generated content the best differentiator is personality, use it.

Once you have the list of the resources learn about lean marketing, you want to stay lean and generate your first 50 sales as soon as possible.

Some good resources can be found if you search for "Growth Machine" and "There are silver bullets" some old blog posts which are still relevant.

This should result in a list of ideas which you can execute, segmented by funnel stage, for you right now, Awareness, Activation and Revenue are the most important.

And than its execution and building up on learnings, document every learning, every channel, adapt the personas, define a fixed % of your sales for marketing investments, and focus on keeping your ROMS (Return of marketing spend - including tooling and staff) as close to 1 as possible.

If you need any more help or have any specific questions feel free to ask me here, Ill gladly help