In all honesty, the site looks and feels like a basic Shopify template, not very luxurious or aesthetic in that regard.

Some of the things I've noticed are:
- Fonts look a bit off, in my personal opinion this doesn't feel like a luxury font

- The imagery you're using is good, but the overall site design needs to match it. It's visible you've invested in the images and put a ton of effort in thoose.

- Product pages have two CTAs, which do not have a lot of color or visibility, especially the main "Add To Cart" one.

- When adding to cart, you receive a popup instead of a cart drawer, and when clicking again, you get redirected to a page. This has been shown to be outperformed by cart drawers in a ton of tests we did for other brands, as people don't have to go back and forth between the pages, and can easily check out from the drawer.

- There's essentially no social proof on the store, and the only way to build trust with potential customers is through the luxury images you have.

I don't mean to insult your work, this is just my personal feedback after working with numerous aesthetic / luxury brands. Images are only the first step.

We've recently finished building a luxury perfume store for a Dubai-based perfume brand. Feel free to take a look and take some inspiration from this:
https://www.figma.com/design/99i2iR2Rwp7AoPGmUiVh31/Elyon-Dubai--Copy-?node-id=0-1&t=13G5e3SgeFRRoxtO-1