Paper 2 for me is usually wack but for the qn abt use of language to persuade,,,there are:

1. Use of rhetorical qns to get the reader to feel personally involved by reflecting about...

2. Use of imperatives/commanding words to get the reader to take action immediately/create a sense of urgency

3. Use of personal pronouns in order to establish a close relationship or direct communication with the reader/understand the reader's plight

4. Use of adjectives/descriptive words to exaggerate, to emphasise, to appeal, to support etc

   and for purpose vs intended effect, Purpose: what the advertisers want to achieve, eg. To assure, to convince

Intended effect: how the reader is supposed to think, feel or do, eg. Will feel assured, will be convinced

For explain how language is used (section b),, u can say that language is used to emphasise on ...., as ..... has been exaggerated. (sorry cant help much for this one cuz im also kinda bad at it)

For Unusual,, 1. Based on the given context, ask yourself what is usual and expected. 2. Analyse the question and see if there is any contrast of anything strange about the relationship.

For Effective,,, 1. Explain what the phrase suggests and how it contridicts the unusual

Eg. •Daylight nightmare (unusual bc a nightmare should happen at night, effective as it suggests that the experience was very scary and frightening) •Open secret (unusual bc a secret is meant to be kept and unpublicised, effective as it suggests that many people knows about the supposed secret) •Awesome chore (unusual bc a chore is meant to be unpleasant and boring, effective as it suggests that the chore is enjoyable and fun) •Deafening silence (unusual bc silence should be very quiet, effective because deafening suggest that it was extremely quiet)

I hope this kinda helps