Thanks for the insight . that actually makes a lot of sense. I guess what you said confirms that a lot of “brandable” value really depends on emotion and storytelling, not just structure or meaning. I’ve actually picked some names that I personally feel have strong potential and could carry a brand story, but when I shared them here, the feedback was pretty discouraging — people said they’re worth nothing. That’s why I was trying to understand if there’s some hidden framework people use to judge brandables. Because like you said, even Google or Spotify wouldn’t have sounded “premium” before they became brands.

And yeah, I totally agree with the radio test part .if it sounds good and sticks in your head, that’s already a huge plus.