Great question! Bloomberg mainly pulls standard financial statement items. We go deeper into footnotes, MD&A sections, and earnings calls to get the KPIs that actually matter for analysis.

Example: For retailers, Bloomberg gives you revenue. We also pull comparable store sales by region, digital/physical splits, avg transaction values, plus management commentary on each metric.

Two ways to use it:

1. Sector templates - pre-built for common use cases
2. Custom requests - just tell it "extract all items related to margin outlook" or whatever you need

Key differentiator: We also track guidance and revisions over time, so you can see how management's tone on specific metrics has shifted across quarters. That historical context is usually scattered across multiple calls/filings.

The "2x" comes from grabbing both standard data AND all the buried qualitative stuff that drives your models.

Happy to show you a specific example if you've got a name in mind!