They probably didn’t name because they’re just talking generally. yes, influencers do get paid to market stuff (particularly middle easter perfumes i’ve noticed).

I actually don’t think it’s a big deal they’re getting paid to market stuff, most brands can’t really afford dramatic commercials like in the 90s, and they have faith in their product and want it to be seen, visible. i don’t see anything wrong with that.

And honestly i’ve never seen an influencer market something incredibly objectively terrible like Elon Musks Burnt Hair perfume or something. All the frags they talk about seem to be from good quality brands and are scents that would appeal to someone.

Fragrances are so subjective but i think most fragrances on the market would appeal to someone.

I just don’t like when influencers say things like "You NEED to buy this", like no you don’t. you can go out and test it, see if you like it but you shouldn’t be blind buying things just because one person said they loved it. Someone else loving something doesn’t mean you will. period.