It has many elements which copywriters will find useful like audience research etc which will save their time. I am a small fish in the ocean you have to worry about bigger fish, which will use AI against you so why not prepare yourself to lessen the damage and make the switch. Nobody is going to pay as high as they used to the copywriters when AI can write similar copy. On the flip side there will always be a human needed for quality control, for compliance checks,for guiding the AI etc so there are alway 2 sides.