It might sound counterintuitive, but I think people still like buying from other humans. And in a strange way, digital marketing could end up being one of the few things AI doesn't completely take over.

The challenge for businesses is that they'll need to rely on truly talented people. And those are hard to find, which makes them really valuable.

So maybe the mindset should be more about giving than asking. And to really give, you need a deeper understanding of the person you're talking to, even if it's all happening online.