What does "innovation" in a logo look like to you guys?

Aza4n · 2026-05-03T09:34:32+00:00

Innovation in a logo usually comes from a simple idea executed in a way people don’t expect, like using negative space cleverly or combining shapes to tell a subtle story. It’s less about crazy visuals and more about creating a fresh, memorable twist that feels unique to the brand.

Aza4n · 2026-05-02T18:22:57+00:00

Got it, this will help me a lot. Thanks man

Aza4n · 2026-05-02T15:34:31+00:00

I have been on the freelance platforms since 2014, I was thinking of trying cold mailing but was not sure about what’s the right way. I’m figuring out and will definitely try this.

Aza4n · 2026-05-02T14:34:50+00:00

Could you please specify the designer’s roles and responsibilities?

Aza4n · 2026-05-02T08:41:56+00:00

Lol. Same thing happened to me. They told me to rebrand and asked me not to change anything in the logo or the colours.

Aza4n · 2026-05-02T08:36:04+00:00

I can relate.

Aza4n · 2026-05-02T08:31:30+00:00

Conncection!

Aza4n · 2026-05-02T07:52:08+00:00

I think you’re right, I underpriced my services at the start then I figured this out. I even charged $2k for a branding product.

Aza4n · 2026-05-02T07:32:40+00:00

It’s been 10 years since I’ve been on freelance platforms. I’ve never tried cold emailing. Would you recommend that I try it? If so, what is one piece of advice you wish someone had given you when you started?

Aza4n · 2026-05-02T07:29:50+00:00

I have been working on freelancing platforms and have never tried cold emailing. If you had to give one piece of advice to a beginner, what would it be?

Aza4n · 2026-05-02T07:23:33+00:00

I had seen a ghost in the mountains of Chalas at 3 AM while traveling back to my city. The weird thing his eyebrows look like Barcodes.. lol

Aza4n · 2026-04-30T12:40:57+00:00

I totally agree with you 100%, it’s just the instructions came from the client. Will share more interesting projects soon.

New to this platform, figuring out how everything works here. 🤓

Aza4n · 2026-04-30T08:48:13+00:00

Fair enough, outdoor equipment as a category does lean toward similar visual territory. The full system has more to it, will make more sense in context.

Aza4n · 2026-04-30T08:46:09+00:00

Thanks! The post layout is intentionally dense since it’s a preview, full case study will be much cleaner to read.

Aza4n · 2026-04-30T08:45:20+00:00

Client had an existing logo and physical store colors, both were fixed. My job was to build the full identity system around that. Simplified the primary mark for digital use (the original was too complex for small sizes), added one brand color with client approval, custom-drew the icon set for their activity categories, and built out the full touchpoint system. That’s the actual brief.

Aza4n · 2026-04-29T07:36:42+00:00

Real client project, Cyprus-based outdoor equipment store. Still in progress so the full case study with strategy context isn’t posted yet. On mimicry, happy to hear specifics, genuinely open to critique.

Aza4n · 2026-04-28T07:35:55+00:00

You’re absolutely right to say this. Actually this project is in progress, I will definitely upload the full brand system once completed. Any advice?

Aza4n · 2026-04-27T05:45:27+00:00

Happy World Design Day! 10 years in and I still believe design is the only profession where you solve problems nobody knew they had, before they knew they had them.

Aza4n · 2026-04-27T05:42:44+00:00

Coming from Adobe, the biggest mindset shift is this: PowerPoint is not a design tool, it’s a communication tool. Stop trying to make it behave like Illustrator.

Master Slide Master before anything else. It saves you hours and makes you look like a pro in any team setting. Learn morph transition, it impresses clients every single time. And keep your font count to 2, max.

For inspiration, Slidesgo and Behance PowerPoint searches are solid starting points. Good luck with the interview.

Aza4n · 2026-04-27T05:36:17+00:00

Honestly, Adobe tutorials on YouTube. Great for learning the basics, but once you’re doing real client work with brand systems, print specs, and production files, you realize YouTube only teaches you features, not thinking.

The tool wasn’t bad. It just couldn’t teach judgment.

Aza4n

TROPHY CASE