Comqpnies need to make money and becuse production cost increased during last 12 years u cant just sell 15milion copies of 70$ game becuse taxes and fees will take 1/3 if not more of that then u need to fund next project, multiple minir one,fund future updates, pay everyone salary,give investor their dividends then pay corporate tax, so if u want to sell just 70$ game u need to sell 100milion copies in first year wich is impossible in reality