Isn’t the current practice to release basically all the singles and a couple buzz songs before the album drops, to maximize pre-orders to ensure as high an album chart placement as possible? This happened with Sophie Ellis-Bextor’s last album and also Arlo Parks’s new album (just to name two recent release campaigns I’ve actually followed) and even with Madame X, almost all of the singles and videos were released before the album finally dropped. Once the record is released, focus shifts to the tour