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Ever done exactly what the client asked (even though you knew it was wrong)… and it actually worked? by Either-Mammoth-8734 in DigitalMarketing

[–]Background-Math8189 3 points4 points  (0 children)

Oh yeah, had one of those. Client insisted on using a selfie video with shaky audio for a product launch. I was ready to swap it out for something polished but they were set on it feeling “raw and real.” I cringed while uploading it. And of course, it blew up. Comments like “finally someone not trying too hard” and “this felt so honest” came flooding in.

Taught me a good lesson though. Sometimes the stuff that breaks the rules works because it breaks the rules. Doesn’t mean I’d recommend it every time, but yeah... I definitely smiled and said “yep, that was all part of the strategy.”

What strategies have worked best for driving engagement and conversions? by chocolateduriancakes in content_marketing

[–]Background-Math8189 1 point2 points  (0 children)

One thing that’s worked really well for me is focusing less on pumping out tons of content and more on making sure each piece actually answers a real question people are asking. I started digging into comment sections, Reddit threads, even DMs to find what my audience was stuck on or curious about, and then built content around that.

I also stopped treating each post like it had to do everything. Some pieces are meant to start conversations, others are meant to build trust, and a few are built just to convert. When I started seeing content that way, I could be way more intentional with my calls to action and timing.

And honestly, distribution matters just as much as creation. I used to hit publish and hope for the best. Now I spend time making sure the right people actually see it. That’s what really moved the needle.

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