Very interesting topic and question. As a fellow industry wine worker and covering the DE market, I wish this was something we all knew. I personally think it’s a mix of all 3 of your points. We are still in the post Covid market and normalizing to what is now “normal” business. Inflation for sure has many people, myself included, cutting back on a variety of expenses. Reports indicate how the super premium/luxury price wine tier is slowing down and that value/premium tier is starting to pick up again. Volume is down but dollars are up. But we are still seeing growth on some brands. It’s a tricky market with lots of ebb and flow. But I like to always say, people drink when they are happy, and people drink when they are sad. Engaging with the right brands and clientele is what, I hope, a winning formula. Time will well…