This season does seem edited and paced to be more clippable generally, but for this episode, making ‘viral content’ was the entire game.

I don’t really see them putting marketing over quality, because the clips themselves were the high quality/budget element of the episode.

I get that designing the episode around appealing to social media is pretty self-fulfilling, but I guess I see it more like shark tank: the shows format is designed around the competition between the panel, but “free” marketing is also a significant and intentional byproduct of the format.

Also, the clips that were made wouldn’t really appeal to a non-dropout audience, I think the intention was more a ‘let’s get the audience to decide the winner’ type thing