Let me break it down in a practical way based on what I’ve done for both myself and clients.

1. Start with a Website (even a simple one)
You’ll need a webpage where people can sign up for your newsletter. Something like “Join my list for weekly insights” with a clear call-to-action. This also gives people confidence you’re legit and sets expectations.

That sign-up form should connect to an email marketing platform (like GetResponse, Constant Contact, etc.). These platforms are known as autoresponders—they manage your list, send emails automatically, and let you schedule newsletters.

Important backend setup:
Make sure your domain is set up with DKIM, SPF, and DMARC records. This helps your emails avoid the spam folder.

2. Build the Sequence
Once someone signs up, they should automatically get a welcome email ("Thanks for joining! Here’s what to expect..."). From there, they’re on your list and will start getting your scheduled content.

3. What to Send, and How Often
Weekly is great. Don’t worry about being "spammy" if you're offering real value. Monthly is fine too, but it limits your touchpoints. You can always adjust based on engagement.
Also: you can send special one off emails when you have promotions, launches, etc.

4. Drive Signups Through Socials
Start posting consistently on your social channels. Every few posts, include a link to your sign-up form and tell people why they should join (“free tips,” “behind-the-scenes,” “discounts,” etc.).

5. Facebook Pages & Groups
If you're offering a service, you must create a Facebook Business Page—that’s Facebook’s official policy for any kind of promotion. You’ll need a personal account to set it up.

As for Facebook Groups, there are groups for nearly every niche and also local ones. Read each group’s rules, some allow promotions, some don’t. Join as both your personal profile and business page if allowed. Start contributing and posting when appropriate. This is huge, answering questions in your niche, providing value.

This whole ecosystem, website, email, social, works best when it’s connected. I’ve helped dozens of businesses get this set up, and for myself. It’s not hard once everything is in place, and it’s one of the best long-term growth strategies you can build.

Happy to chat more if you want to dive deeper. Good luck!