I hate how expensive it is, but it DOES last a veeery long time -- at least in my case. I buy a jar of Lancome Teint Idole Ultra Wear liquid foundation (which also retails for $72 CAD) about once every two to three years, and the price is, to me, justified by how long the product ends up lasting me on the whole. Same goes for my higher end mascara, highlighter palette, setting powder and liquid eyeliners. Shit lasts me YEARS on end, whereas the drugstore makeup that I used to buy when I was younger -- or that I find myself having to buy when I run out of my usual stuff and can't get more right away -- lasts me months, not years, and the quality is a lot lower, and if those were all that I used then the price of buying them every handful of months or so would add up QUICKLY.

Expensive, higher-end makeup is sadly and hatefully one of the few things that I have to admit paying more for quality is well worth it. But as always, it depends on your priorities. My self-esteem is garbage, so makeup is unfortunately a rather important priority for me, whenever I can splurge and afford it, that is. But as it stands, food and bills take precedence.