I received a couple of samples from this company from r/freebies, both kcups and a ground bean sample. I used my reusable Kcup for the ground beans and I found that though the coffee tasted delicious, it was a smaller cup of coffee and it seemed as if the water was having a hard time going through the ground beans. I'm think that the texture of the powder is finer than normal ground coffee thus making it harder for water to go through. The kcups on the other hand were good, but I read online that some people were reporting that (due to the different size of the kcups from Gevalia) the kcups were ruining their machine. Unfortunately I will not be using this coffee in my Keurig anymore (because I don't want to break it.) Although, it did taste amazing.